Alan Hirsch Chief Executive Officer, Founder As one of the co-founders of PriceQuotes.com, a Forbes winning Best Of The Web site that has helped millions of consumers find comparative price quotes on new cars, Alan has a history of assisting consumers compare prices in a crowded marketplace. He saw that the home improvement industry could benefit from a central on-line and offline destination with an easily identifiable brand (1800REMODEL.com). Aware of the many stories of people getting "ripped off" by unscrupulous contractors, and remodeling jobs being delayed by months, Alan sees 1800REMODEL as a place where homeowners can find valuable home remodeling related information as well as reliable, pre-qualified contractors. Alan is also the founder and president of B.H. Direct Response, Inc, a media agency that places radio, cable and broadcast television commercials, and whose clients include Sears and AIG Insurance.

Jack Cate Chief Technology Officer Jack Cate has helped emerging and established companies utilize technology to achieve business growth and demonstrate long term value for over 16 years. Jack’s extensive background in systems architecture, high volume application infrastructure, and team management strategies has been utilized in many full time and consulting roles. While living in New York, Jack served as EVP of Technology for BuyerWeb, a unique marketplace enabling ecommerce site. He also founded and ran Altiverse Systems which was an early player in the immersive online virtual reality space. After relocating to California he joined Edmunds.com as Executive Director of Systems Architecture. He engineered, designed, implemented, and ran one of the highest trafficked web sites in the world for over 6 years. As an early player in the ecommerce and web space Jack pioneered several currently utilized methodologies for dealing with large web server installations. He is currently the CIO for an international aerospace and defense contractor. Jack sits on several company boards include Broadfire, a research enabling firm. He sits on a Microsoft CIO adversary board and tries to maintain some semblance of his knowledge of the martial arts. Jack resides in Los Angeles with his wife and 4 children.

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